Apple

Apple has been quietly laying the groundwork for what might be its most compelling product reveal in years. The Vision Pro grabbed headlines for its technical bravado, yet recent strategic shifts reveal Apple has redirected its focus from high-end mixed reality headsets to AI-powered smart glasses. It has halted development of a more affordable Vision Pro variant to accelerate work on lightweight wearables that could launch as early as 2027. With the wearable AI market projected to explode from...

Apple's next-generation iPad Pro is stirring things up before Apple has said a word. Reports point to advanced testing on what could be the most meaningful tablet update in years. The upcoming device is expected to feature Apple's powerful new M5 chip, a deliberate move to debut fresh silicon in a tablet first, not a Mac. That says a lot about where Apple wants the iPad Pro to sit. Internally, the new models are being identified by code names J817, J818, J820, and J821, a hint at multiple...

Apple's latest iOS 26 update has transformed digital boarding passes from simple ticket stubs into sophisticated travel companions, and the rollout is already underway. Digital boarding passes have consistently ranked among Apple Wallet's most utilized features, making this upgrade particularly significant for millions of travelers. The enhanced boarding pass experience was announced with iOS 26, delivering three major improvements: Live Activities for real-time flight tracking, integrated...

When Apple hired John Giannandrea from Google back in 2018, it felt like a pivotal moment for the company's AI ambitions. Here was a respected executive who had overseen cutting-edge AI deployments in Google's most popular products, coming to Apple at a time when Siri was clearly falling behind competitors like Google Assistant and Amazon's Alexa. The hire seemed to signal that Apple was finally getting serious about artificial intelligence. Big moment. High hopes.

When Apple hauls its latest tech into the mountains, you pay attention. Not the usual polished halls. This time, the company packed social media influencers and sent them straight into Colorado's rugged wilderness to put the iPhone 17 Pro Max, AirPods Pro 3, and Apple Watch Ultra 3 through their paces.

Apple's Services revenue keeps surging, setting fresh records quarter after quarter. The numbers tell a story investors should not ignore. In fiscal Q3 2025 (quarter ended 2025-06-28), services generated $27.42 billion in sales, marking a 13% year-over-year increase. This segment has shown remarkable growth, with revenue climbing 108% higher than the same period five years ago, that is a much faster pace than Apple's products division.

Apple's bug bounty program is making headlines again, and this time it's not just about finding vulnerabilities, it's about the serious money behind them. The tech giant is significantly ramping up its financial incentives, doubling and even quadrupling maximum payouts for security researchers who can uncover critical flaws in its ecosystem. What started as a modest program back in 2016 has evolved into one of the industry's most lucrative bug hunting opportunities, with Apple having...

OpenAI's revolutionary text-to-video AI model has captured global attention. Popularity comes with a sting, a flood of imitation applications targeting unsuspecting users. OpenAI's video creation technology has become one of the most discussed AI tools of 2025, capable of transforming text descriptions into hyperrealistic video content. OpenAI's official Sora app is available on iOS (invite-only in some regions) and on the web; Android support is rolling out later, a gap scammers are eager to...

Apple's CarPlay Ultra represents the most ambitious evolution of in-car connectivity since the original CarPlay launched over a decade ago. Not just another software update; it is Apple's bold attempt to fundamentally reimagine how we interact with our vehicles. The system debuted earlier this year, according to MacRumors, and its current availability tells a story of innovation colliding with industry resistance that is reshaping the automotive landscape.

When Apple yanked ICEBlock from its App Store, something fundamental shifted in how we think about apps, government pressure, and who really controls what is on our phones. Not just another removal. A real time demonstration of how fast political pressure can steamroll user choice in a centralized ecosystem.

Apple's 2025 iPad Pro arrives with the M5 chip, and it is the most powerful tablet Apple has built. I lived with it for several weeks, pushing it through work and play. It delivers on the promise, full stop. It feels like a step forward in tablet computing, the kind that finally gives the hardware the performance headroom it deserves.

Looking at Apple's latest Vision Pro release feels like watching the company's mixed reality strategy mature in real time. Apple has launched an enhanced version of its Vision Pro headset, replacing the original model released in 2024, and the changes run deeper than just a chip swap. It is not the revolutionary reimagining some were hoping for. It is a thoughtful evolution that tackles the first generation's loudest complaints.

The 2025 Vision Pro has arrived with its most significant upgrade yet: the M5 chip and a completely redesigned comfort system. Early reviewers have already gotten their hands on Apple's latest spatial computer, and the first impressions are rolling in ahead of this week's launch. The big question isn't just about raw performance anymore, it's whether Apple has finally cracked the code on making a premium headset you'd actually want to wear for hours. Comfort, or bust.

Looking at the escalating legal battle between Apple and the European Union over the Digital Markets Act, it is hard not to see a pivotal moment. One that could reshape how we use our technology for years. Apple's challenge to the EU's Digital Markets Act is not just another corporate spat, it is a clash between two very different visions of digital ecosystems.

When a veteran iOS exploit developer opened a chilling message from Apple warning that his iPhone had been targeted with government spyware, the moment cut through the noise. Gibson, who previously worked for Trenchant developing surveillance tools for Western governments, found himself on the receiving end of the very type of attack he once helped create. The mercenary spyware ecosystem is moving beyond its traditional targets and circling back to the builders. That is an escalation, plain and...

You know that feeling when two titans clash and everyone else has to duck for cover? That's exactly what we're witnessing with Apple and the European Union right now. This isn't just another corporate spat over regulations, it's a full-blown digital war that could reshape how we use our phones, download apps, and think about tech competition for years to come.

The nostalgic clicking sound of physical keys might be making a comeback in the iPhone world. If you miss the tiny thock of a button press, you are not alone. As renewed enthusiasm for BlackBerry-style devices rolls in, with Chinese firm Zinwa Technologies planning to relaunch classic models, iPhone users now have their own way to get that tactile fix. The Clicks keyboard case turns your phone into something that looks and feels closer to those beloved BlackBerry devices of yesteryear, and it...

When you pick up your shiny new iPhone 17 or iPhone Air, the last thing you expect is for one of its marquee features to refuse to work. Yet that is exactly what happened to users across the globe when Apple Intelligence decided to take an unscheduled vacation. The bug blocked users from accessing core AI features like Genmoji, Image Playground, and Writing Tools, essentially rendering their premium devices partially neutered. Apple's latest AI-powered capabilities represent a fundamental part...

When Apple introduced the iPhone 4 in 2010, it was a design revolution, sleek, beautiful, ambitious. Within days, though, users noticed something odd. Hold the phone a certain way and the signal bars vanished. Antennagate was not a minor hiccup, it was a $175 million lesson in what happens when bold design meets stubborn physics.

Apple's latest App Store moves are everywhere. For good reason. The tech giant is bracing for one of the biggest regulatory pivots in digital platform history. The Supreme Court's reversal of decades of precedent in the Free Speech Coalition v. Paxton decision has opened the door for sweeping age verification mandates. Now, new app store accountability laws in Texas, Utah, and Louisiana are forcing major platforms to rethink how they verify user ages and obtain parental consent.

When I first heard the rumors about Apple's 2026 MacBook Pro, I'll be honest, I was skeptical. After years of relatively incremental updates, could Apple really be planning something revolutionary? Then I lucked into a preview, a Windows laptop with strikingly similar tech. After spending time with those features firsthand, I'm convinced that Apple's 2026 MacBook Pro is shaping up to be the most significant laptop upgrade in years.

Ever found yourself needing a clean macOS installation or wanting to upgrade multiple Macs without downloading the OS repeatedly? Creating an external bootable drive for macOS Tahoe is your answer. Apple launched macOS Tahoe on August 15, 2025, with its public Beta becoming available in mid-July, according to EaseUS. This latest iteration brings some impressive new features that make the upgrade effort worthwhile, especially when you are dealing with beta software where having a reliable...

Apple's latest move to address marking issues on iPhone 17 display units shows how quickly the company responds to customer experience concerns. Recent reports revealed that protective silicone rings have been quietly added to in-store MagSafe charging stands, according to MacRumors. The hardware tweak followed Apple confirming last month that deteriorated MagSafe chargers in retail locations were causing what looked like scratches on iPhone 17 Pro and Pro Max models, not gouges, just material...

When OpenAI launched its video-generating app Sora on iOS, the tech world held its collective breath to see if lightning could strike twice after ChatGPT's phenomenal debut. What happened next? Something pretty remarkable, actually.

Apple's iOS 26.1 beta 4 landed on October 20th with changes beta testers have been hoping to see for months. Instead of endlessly tweaking Liquid Glass opacity based on complaints, which Apple has been doing throughout the beta cycle, the company handed the controls directly to users. A notable shift from Apple's typical "we know best" approach to interface design. About time.

Apple's Vision Pro has been stirring up the spatial computing world, and the latest M5-powered iteration aims straight at the original headset's pain points. It brings significant performance improvements (Virtual Reality News), real comfort upgrades, and developer tools that could change how we think about mixed reality computing. Mixed reality that keeps up with you, not the other way around.

Apple's strategic chess game just got a lot more interesting. The company's massive $700 million Formula 1 deal represents far more than just another streaming acquisition, it's a carefully orchestrated ecosystem play that could fundamentally reshape how we consume sports content. In parallel, the newly announced M5 MacBook Pro signals Apple's relentless push into professional computing, a one-two punch that shows the company's ambition to dominate both content delivery and the premium devices...

iOS 26 delivers some flashy Messages tricks, but let’s talk about what is still missing. The update feels like a mixed bag. Useful upgrades are here, yet several cross-platform pieces are still MIA.

China's regulatory assault on Apple is intensifying, and it could reshape the tech giant's global operations. A coalition of 55 Chinese iPhone and iPad users has formally filed an antitrust complaint with China's State Administration for Market Regulation (SAMR), alleging that Apple maintains monopolistic control over app distribution. Not a hiccup, a direct challenge to Apple's core business model in one of its most critical markets.

Apple's M5 chip lands like a shot of espresso, a clear jump for the company's flagship devices. The processor delivers a fourfold increase in AI GPU compute capabilities (Geeky Gadgets), plus tangible wins in everyday speed with a 15-20% CPU boost and a 45% improvement in GPU ray tracing performance (Geeky Gadgets). The twist, Apple updated three core products at once, the MacBook Pro, iPad Pro, and Vision Pro. That coordinated move ties the ecosystem together, each device riding the...

Apple and NBCUniversal just announced something that’s been a long time coming in the streaming world: a partnership that actually makes financial sense for consumers. About time. This collaboration brings together two services that, frankly, could use each other’s help to reach more viewers and boost subscriber numbers.

Here's what we know about the iPhone 17's early sales performance, and the numbers are painting a compelling picture for Apple that goes beyond typical launch metrics. The data tells a story about consumer behavior and market dynamics that might surprise anyone who's been following the somewhat cautious reception of recent iPhone launches.

Apple's Vision Pro is about to get a serious upgrade, one that reshapes how mixed reality feels in your hands. The company has officially revealed the headset will move from the M2 to the more powerful M5 chip (9to5Mac), while launching accessories that tackle longtime user complaints. Apple also confirmed release details for two previously announced add-ons (9to5Mac), and the enhanced Dual Knit Band that ships with the M5 model can now be purchased on its own (9to5Mac).

Apple's camera innovations have always pushed the boundaries of mobile photography, but something truly groundbreaking is brewing for the iPhone 18 Pro. For years, we've seen incremental improvements, better sensors, enhanced image processing, more sophisticated computational photography. The latest supply chain intelligence points to a fundamental shift coming in 2026.

Apple's latest Vision Pro announcement arrived with real upgrades. The new M5 chip promises significant performance improvements, and the enhanced Dual Knit Band should make extended wear more comfortable. One thing, though, has early adopters scratching their heads: unlike pretty much every other Apple product line, there is no trade-in program for existing Vision Pro owners looking to upgrade.

Apple's latest MacBook Pro announcement marks a clear leap in portable computing, especially in artificial intelligence processing. The 14-inch MacBook Pro with M5 chip delivers what Apple calls "the next big leap in AI for the Mac", framing this refresh as a push on compute rather than a cosmetic redesign. Translation, Apple wants powerful, accessible AI for pros without tossing out the design people already like.

iOS 26 finally brings a feature messaging enthusiasts have been requesting for years, the ability to customize conversation backgrounds in the Messages app. Instead of staring at that familiar white backdrop that's defined iMessage since the beginning, Apple has finally introduced the ability to personalize text message backgrounds. Your chats look more engaging, and you can spot the right thread at a glance.

Apple has been playing catch-up in smartphone photography for years, and the iPhone 18 Pro might finally close a big gap. Samsung pioneered variable aperture tech in 2018. Now Apple looks ready to embrace it in a big way. The timing is interesting, competition is heating up, and people want pro-grade tools in their pockets.

The Apple TV 4K has long been a premium streaming device with a persistent problem, that familiar disconnect between Apple’s usual polish and the frustrations of daily use. You know those moments when switching between family profiles becomes a menu-diving exercise, or when apps mysteriously slow down after weeks of use? These are not just minor inconveniences, they are the friction points that make you wonder if the premium price tag really delivers a premium experience.

Apple's product launch schedule has been remarkably consistent over the years, but this week feels genuinely pivotal. Industry insiders are buzzing about announcements that could reshape Apple's entire product ecosystem, with Bloomberg's Mark Gurman reporting that Apple plans to announce new products "this week."