The Latest on Apple: Page 3

Apple's iPhone 17 launch delivered something rare in tech, genuine surprise backed by numbers. While Wedbush Securities analyst Dan Ives just bumped his price target to $310, citing "positively surprised" demand, the real story is the gap between early Wall Street skepticism and the rush at retail.

Apple's latest iPhone Air is not just another incremental update, it is a crystal ball showing us what the long-rumored iPhone Fold will look like. When Bloomberg's Mark Gurman describes the upcoming foldable as resembling "two titanium iPhone Airs side-by-side," he is essentially saying the iPhone Air is Apple's blueprint for foldable dominance. What happens when you put two of these thin slabs together? You get the silhouette of Apple's first foldable.

Apple's iOS 26 update finally delivers some genuinely exciting developments. Live Translation can now translate another person's words into your language and pipe them through your AirPods, as ZDNet reports, while Tom's Guide confirms iOS 26 added new Apple Intelligence languages and expanded AirPods Live Translation capabilities. SlashGear notes the feature uses on-device AI models, so conversations stay on your iPhone and never hit the cloud.

Apple's latest iPhone lineup hit the market with impressive promises, but reality has a way of humbling even the most advanced technology. The iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air all arrived sporting Apple's brand-new custom N1 chip, a significant milestone marking the company's first foray into designing their own connectivity hardware. Yet within days of launch, users discovered their shiny new devices had developed an annoying quirk: Wi-Fi connections that...

Apple's latest decision to switch from titanium back to aluminum for the iPhone 17 Pro models has tech enthusiasts buzzing, and not always for the right reasons. The aluminum unibody looks sleek, runs cooler, and unlocks those eye-catching new color options. Early reports, though, are raising red flags about everyday durability you should know about.

Federico Viticci's comprehensive iOS 26 review has landed, and it feels like a line in the sand for Apple's software. With Apple's new Liquid Glass design language dominating the conversation and Viticci testing nearly 70 third-party apps with the new interface, this is not another incremental update. After Apple spent over two months fine-tuning the Liquid Glass appearance before shipping, we are looking at Apple's most ambitious design overhaul in years.

Apple's latest updates to Final Cut Pro and the new Final Cut Camera 2.0 feel like a massive leap for mobile video production. Apple today updated Final Cut Pro for Mac and iPad with support for ProRes RAW video recording on iPhone 17 Pro and 17 Pro Max models, alongside the announcement of Final Cut Camera 2.0 as the first major update since its June 2024 launch. This is not another incremental bump. It is Apple positioning the iPhone as a legitimate professional filmmaking tool that can stand...

When Apple TV+ announced its latest acquisition, it wasn't just another celebrity casting announcement. It was a strategic move that signals the streaming platform's commitment to premium content creation. Apple has secured Ben Stiller and Jessica Chastain for "The Off Weeks," an eight-episode limited series that marks another significant collaboration between the tech giant and proven entertainment talent. The timing lands with extra charge, as Stiller revealed he will not be directing...

You know what? Apple might have just quietly put together its best value play in years with the iPhone 17. After living with all the new models, I keep circling back to one conclusion: the base iPhone 17 is the sleeper hit of this year's lineup.

When Austin Mann prepares to test a new iPhone camera system, you know the results are going to reveal something significant. The renowned travel photographer has built his reputation on pushing smartphone cameras to their limits in real-world conditions, from windswept ridgelines to midnight streets. While we don't yet have his hands-on assessment of the iPhone 17 Pro cameras, the rumored specifications suggest this could be Apple's most ambitious camera upgrade yet. With the iPhone 17 Pro Max...

Picture this: You are scrolling through your phone when you notice your best friend is currently listening to that obscure indie track you recommended last month. You tap a quick fire emoji reaction. Suddenly you are both texting about how that guitar solo hits different at 2 AM. This is not some futuristic scenario, it is happening right now with Airbuds, a music social network that has taken teenagers around the world by storm. Released in 2023, the app is sitting in seventh in the music...

The automotive industry is buzzing with excitement about Apple CarPlay Ultra, but not everyone's ready to jump on board. Ford's cautious stance mirrors wider hesitation around Apple's latest in-car push. Apple launched CarPlay Ultra in May 2025 after earlier previews (first teased at WWDC 2022), promising deeper vehicle integration and complete dashboard control. Even so, Ford doesn't think CarPlay Ultra is worth using now, but will look at future versions.

Looking at Apple's latest iPhone lineup, I am in an unusual spot. After years of camping out on livestreams, testing every new toggle, and chasing tiny year‑over‑year gains, I am sitting this one out. The iPhone 17 series looks strong, yet it still is not enough to pull me from my current phone.

Apple's iPhone 17 lineup feels like the biggest generational leap in years. After going hands-on with all four models, I can say this is not another incremental update. Apple brought its best new features to the iPhone 17 this year, including a 120Hz display and Center Stage.

Apple's bold move with iOS 26 is reshaping mobile development in ways we haven't seen since the introduction of the App Store. Now, developers are getting unprecedented access to the company's on-device AI capabilities.

Apple's latest AirPods Pro 3 are here, and they're packed with upgrades that might make you rethink your current earbuds. The AirPods Pro 3 cost $249, the same price as their predecessor. Apple managed to do all this without raising the price, so Apple users get more capability without a new premium tacked on.

Apple's been quietly reshaping how we organize our digital lives, and macOS Tahoe is bringing some seriously impressive folder customization features that go way beyond what we've seen before. Not just a splash of color. A rethink of everyday file handling, with built-in emoji support, comprehensive color management, and cross-device sync that stays out of your way.

When Apple announced the iPhone Air at just 5.6mm thick, one question dominated tech forums and coffee shop conversations: would this ultra-thin device bend? The ghost of "Bendgate" from the iPhone 6 Plus days still haunts Apple's design decisions, and with the iPhone Air being Apple's thinnest phone ever, durability concerns were inevitable. Here is what our testing revealed: this is not your typical fragile flagship. The iPhone Air weighs only 165 grams and features a Grade 5 titanium frame...

Apple's Audio Lab in Cupertino stands as a testament to the company's commitment to acoustic excellence. Behind the closed doors of this state-of-the-art facility, acoustic engineers are conducting research that is reshaping how we think about personal audio. The lab serves as the hub for design, measurement, tuning, and validation of all Apple products with speakers or microphones. It is also the center for Apple's multiyear, cross-team collaboration to build hearing health features for...

Apple's first OLED MacBook Pro is officially on track for late 2026, and the implications for professional users could be game-changing. According to Samsung Display, test production of OLED panels has already begun, with the company investing approximately $3 billion in dedicated production facilities. This is more than another incremental update. Bloomberg reports it will be the first major redesign of the MacBook Pro lineup since 2021, pairing cutting-edge display tech with Apple's thinnest...

The whispers coming out of Cupertino are getting louder, and they should have every MacBook Pro user paying attention. What we’re hearing about Apple’s 2026 MacBook Pro is not just another incremental update. It is shaping up to be the most dramatic transformation since the current design launched in 2021.

When Apple introduced Liquid Glass at WWDC 2025, it was supposed to be a game-changer. The company's Vice President of Human Interface Design Alan Dye called it "our broadest software design update ever," rolling out this translucent, dynamic design language across iOS 26, iPadOS 26, macOS Tahoe, watchOS 26, and tvOS 26. Here's the rub: what looked stunning in Apple's demos has turned into an accessibility mess. It highlights how narrowly Apple still designs for people.

Let's be honest here, Apple just delivered one of its most ambitious iPhone lineups in years, and early reviews paint a compelling picture. After that September 9th launch, reviewers are calling the iPhone 17 lineup one of the most significant shake-ups in recent iPhone history. You get the standard iPhone 17 at $799, the ultra-thin iPhone Air making its debut, and Pro models that genuinely redefine what a flagship phone can do.

Apple's latest flagship phones are finally here, and they're bringing some serious heat to the premium smartphone game. The iPhone 17 Pro and Pro Max's availability began on September 19, 2025, representing what many are calling Apple's most significant design overhaul in years. These are not just incremental updates. We're looking at a complete reimagining of what a Pro iPhone can be, from the aluminum unibody construction to the vapor chamber cooling system that finally makes its debut. If...

Apple's Home app is getting a major upgrade with iOS 26. Not a point release. The tech giant is rolling out its largest OS revision in years, with expanded AI features and a full interface overhaul that changes how you run your home.

The iPhone 17 series just dropped with a revolutionary twist: while iOS 26's Adaptive Power Mode isn't enabled by default as initially reported, Apple is making it easier than ever to activate this intelligent battery feature. This is not just another incremental update. It is a fundamental shift in how iPhones manage power consumption, and it could be the secret weapon that makes the ultra thin iPhone 17 Air more viable for daily use.

Apple's latest macOS release is here, and it's bringing some serious changes to your Mac experience. MacRumors confirms that macOS Tahoe is the latest version of macOS, set to launch this fall with a complete visual overhaul called Liquid Glass. This is not just another incremental update. We are looking at what MoneyControl calls "the boldest macOS update in over a decade," and they are not wrong.

Here's the funny thing about Liquid Glass, Apple's boldest interface redesign since iOS 7: it's been everywhere and nowhere at the same time. When Apple unveiled it at WWDC 2025 on June 9, the tech world collectively held its breath. This wasn't another incremental update with a few visual tweaks. It was Apple saying, "We're completely rethinking how you interact with your devices," then making everything look like actual glass.

Breaking my iPhone upgrade ritual for the first time in years wasn't easy. As someone who's built a career analyzing the latest tech trends, I've always been among the first to get my hands on Apple's newest offerings. But here's the thing: recent data shows I'm not alone in this shift. A Morgan Stanley survey found that 51% of iPhone owners are "extremely likely" to upgrade in the next 12 months, an all-time high that's 18 percentage points higher than any prior survey in the last decade. Yet...

Apple's highly anticipated iOS 26 officially launched today, bringing what the company calls the biggest redesign since iOS 7. Millions of iPhone users can download it right now. The mood among developers, though, is mixed. The new Liquid Glass design has proved almost as controversial as that minimalist iOS 7 overhaul back in 2013. Compatibility extends to iPhone 11 and newer (plus iPhone SE 2nd and 3rd generation), so the update touches a huge crowd. The real question is: should you install...

When Steve Jobs was ousted from Apple in 1985, who guessed his next venture would become the tech that later saved the company he co-founded? After a boardroom power struggle, he walked out, then invested $12 million of his own money to create NeXT, Inc. The paradox that followed is hard to beat: a company that would struggle to gain traction in the market yet ultimately become the startup that brought Jobs back to Apple and powered its biggest breakthroughs.

The iPhone 17 series is making waves among Android enthusiasts, and for good reason. After years of watching Android phones pioneer features that Apple later adopted, the pattern is still alive with the upcoming iPhone 17 lineup. The twist is that Apple’s silicon advantage still matters, with chips topping efficiency tests year after year, according to recent benchmarks (PassMark, Geekbench, and independent reviews of the A19/A19 Pro). The platforms are also loosening frictions between...

Apple's sprint toward the future just tripped in one of its biggest markets. The iPhone Air, Apple’s boldest design statement so far, is facing an unusual delay in China that puts innovation and regulation on a collision course.

When Apple unveiled the iPhone X in September 2017, few could have predicted just how profoundly it would reshape the smartphone landscape. Eight years ago, the iPhone X set the table for everything that has come since, marking what Tim Cook called a device that would "set the path for technology for the next decade." The iPhone X was not just another incremental update. It was Apple's most expensive iPhone to date (starting price $999), introduced specifically to commemorate the 10th...

With Apple's September event now in the rearview mirror, the tech world is buzzing about what comes next. The iPhone 17 series just made its debut alongside new Apple Watches and AirPods Pro 3. Still, Apple's product pipeline is far from empty. Recent developments point to another major moment before the year wraps, and the breadcrumbs look convincing.

Apple device management just got a major upgrade. iMazing started life as a more powerful alternative to iTunes, but has since evolved into something far more comprehensive, a desktop solution that transforms how you manage Apple devices across personal, educational, and business environments. Not a sidekick, a control center.

When Apple calls the iPhone 17 lineup the "biggest leap ever for iPhone," they're backing up that claim with hardware that pushes the boundaries of what's physically possible. The iPhone 17 Air replaces the Plus line as Apple's boldest design statement yet, measuring just 5.6 millimeters thick and representing a decisive step toward what CEO Tim Cook describes as their ultimate vision of a "singular piece of glass."

The first benchmark results for Apple's A19 Pro chip have finally surfaced, and the numbers hint at where iPhone performance is headed. MacRumors reports that early Geekbench 6 entries show about 13–15% faster multi-core CPU performance compared to the A18 Pro, while the full 6-core GPU variant posts up to 40% faster graphics. Apple has also shuffled the deck across the iPhone 17 line. The iPhone Air gets a custom 5-core GPU version, and one early Metal score shows it about 15% faster than last...

So you've heard about the iPhone Air and its ridiculously thin 5.6mm profile, and now you're probably wondering the same thing everyone else is asking: what's the deal with the battery life? We're talking about a phone thinner than most credit cards, a metal bookmark of a device, so it is fair to assume something had to give. Right?

You think current iPhone prices are high? We haven't seen anything yet. While everyone debates whether a $2,000 iPhone 17 Pro Max makes financial sense, Apple is quietly lining up a device that makes even top-shelf slabs look like budget buys. The iPhone Fold is coming, and it is about to reset what "expensive" means in phones.