Apple: Page 2

You know how smartphones keep getting thinner while somehow packing in more features? Apple might be lining up the next push with the iPad Mini 8. There is growing chatter in the tech world about vibration-based speakers, a technology that could change how we think about audio in mobile devices.

The iPad mini has always occupied a unique spot in Apple's tablet lineup, small enough to hold in one hand, yet powerful enough for serious work. But there's been one persistent issue that's kept this compact powerhouse from reaching its full potential. Apple's rumored display upgrade for the iPad mini could finally solve the problem that has frustrated users for years, transforming this beloved device into something truly special. What if the screen finally matched the rest of the hardware?

Wall Street's latest bullish bet on Apple just got a lot more interesting. Bank of America just lifted its price target for the tech giant to $320 from $270, keeping a Buy rating based on a comprehensive five-year outlook. The firm believes Apple's earnings could potentially double between 2024 and 2030, powered by steady growth in new products and services, according to MacDailyNews.

Apple and NBCUniversal just announced something that's been a long time coming in the streaming world: a partnership that actually makes financial sense for consumers. About time. This collaboration brings together two services that, frankly, could use each other's help to reach more viewers and boost subscriber numbers.

Here's what we know about the iPhone 17's early sales performance, and the numbers are painting a compelling picture for Apple that goes beyond typical launch metrics. The data tells a story about consumer behavior and market dynamics that might surprise anyone who's been following the somewhat cautious reception of recent iPhone launches.

Apple's ecosystem is about to undergo its most ambitious display shift in years. Not minor tweaks. A full-on change that touches several product lines and reshapes how you look at your devices. The company is deep into testing OLED panels for future iPad mini, iPad Air, and MacBook models, according to Bloomberg reports.

The early numbers tell a lively story about Apple's newest iPhone lineup, and even Cupertino seems a bit surprised. The iPhone 17 series is beating projections overall. Yet there is a clear split, a winner and a struggler, that says a lot about what people actually want from a phone in 2025.

When Apple introduced the original Vision Pro, the vision was compelling but the execution had some rough edges. Now, with the M5-powered Vision Pro hitting the market at the same $3,499 price point, it feels like Apple has finally addressed the most pressing concerns that kept this headset from becoming a serious workspace tool. Worth your attention? If you live inside your Mac, probably.

Apple's iOS 26.1 beta 4 landed on October 20th with changes beta testers have been hoping to see for months. Instead of endlessly tweaking Liquid Glass opacity based on complaints, which Apple has been doing throughout the beta cycle, the company handed the controls directly to users. A notable shift from Apple's typical "we know best" approach to interface design. About time.

The smartphone camera arms race has been heating up for years, but Apple might be lining up its biggest bombshell yet with the iPhone 18 Pro. We're talking variable aperture, a shift that could change how iPhone cameras behave and finally give photographers pocketable control they've been chasing.

Apple's ambitious expansion into India has built an impressive manufacturing ecosystem, but a financial storm is forming. As the tech giant accelerates its shift away from Chinese production, the specialized assembly equipment needed for future iPhone lines could trigger billions in unexpected taxes. This is not just moving factories, it is rebuilding a technological infrastructure inside a very different regulatory maze.

While competitors chase flashy AI announcements and cloud-based solutions, Apple continues to dominate the global brand landscape through a fundamentally different approach. The company maintains its position as the world's most valuable brand at $574.5 billion, with some valuations reaching $1.299 trillion according to Kantar's 2025 assessment. That staying power does not come from hopping every trend, it comes from Apple's methodical focus on privacy-first, ecosystem-integrated AI that...

Apple just hit a milestone that felt out of reach not long ago. The tech giant has officially crossed the $4 trillion market capitalization threshold, becoming the third company to join the club with Nvidia and Microsoft. What is powering the sprint? The iPhone 17 series, whose launch lit up sales charts in key markets.

When Apple's stock hits historic highs and crosses into $4 trillion territory, you know something significant is happening in Cupertino. The company has reached a milestone that felt out of reach just a few years back, becoming the third tech giant to reach this valuation alongside Nvidia and Microsoft. What is driving the surge? The latest iPhone lineup, which has outkicked expectations and reminded everyone why Apple's ecosystem still sticks. Apple's shares climbed 13% since the iPhone 17 and...

After years of anticipation and false starts, Apple's ambitious solid-state button project looks ready for a real comeback. Apple has completed functional verification for its next-generation button tech, according to BGR. The plan is to debut it with the iPhone 20 in 2027, a shift that could rival the moment the home button vanished. Testing now spans every physical control, from power and volume to action and camera, which would become pressure-sensitive zones with sophisticated haptic...

When two major Apple suppliers announce merger talks worth $8 billion, it is not just another corporate acquisition story, it is a strategic chess move that could reshape the semiconductor landscape. The reported discussions between Skyworks Solutions and Qorvo have sent shockwaves through the tech industry, according to The Information, with both companies specializing in the RF chips and 5G components that power our iPhones and countless other wireless devices. Big stakes, high frequency.

When you think about chip performance, it is rare to see numbers that make you sit up. The first benchmark results for Apple's M5 chip do exactly that. MacRumors revealed initial performance data from the 14-inch MacBook Pro, pointing to a leap in processing power that stretches what we expect from a laptop.

When Apple announced its five-year Formula 1 streaming partnership, it was not just another sports deal hitting the headlines. It read like a calculated chess move, a signal that American motorsport viewing is about to change. The tech giant has officially secured exclusive U.S. media rights for F1 races starting in 2026, according to Apple's press release, and the financial commitment tells the story of their ambitions.

Apple's latest iOS 26 update brings back one of its most debated artificial intelligence features. This time, the rollout feels different. iOS 26 includes an extensive collection of Apple Intelligence enhancements (9to5Mac), and the headline act is the return of AI-powered notification summaries for News and Entertainment applications. Apple had previously removed this capability after widespread criticism (9to5Mac).

Apple's advertising ambitions are taking a bold new direction, and it might change how we navigate our daily lives. The company is reportedly preparing to launch search advertisements within Apple Maps starting in 2026, according to Bloomberg's Mark Gurman. This marks a notable shift from Apple's privacy-first posture as the company looks to expand services revenue. Apple's services division already generates over $100 billion annually, so monetizing Maps feels like the next rung on the ladder.

Apple's upcoming iPhone 17e is shaping up to be the most significant budget iPhone upgrade we've seen in years. The rumors suggest Apple is finally ready to give its entry-level model some serious love, and honestly, it's about time.

Apple's latest camera rumor is back, and this time it comes with receipts. The iPhone 18 Pro variable aperture feature has resurfaced in reports, according to 9to5Mac, with a reliable leaker confirming what supply chain analyst Ming-Chi Kuo first predicted. If it ships, it would be the first adjustable aperture on any iPhone, a real shift for mobile photography. The timing matters. Rivals like Samsung tried it years ago, then backed away over cost and complexity. Reports from Apple Gadget Hacks...

Nintendo's latest handheld console has everyone talking, and for good reason. The Nintendo Switch 2 represents a major leap forward with its dual USB-C port configuration, an enhanced 7.9-inch display that's noticeably larger than its predecessor, and the familiar hybrid design that lets you game both portably and docked to external displays. Here's where things get interesting for Apple ecosystem fans. Thanks to iPadOS 17's expanded video input capabilities, your iPad can now serve as an...

Tim Cook's recent commitment to deepen Apple's China investment lands at a delicate intersection of geopolitics and corporate calculus. His pledge during a Beijing visit is more than routine. It is a bet on managing one of tech's most tangled relationships. How high are the stakes? China generates roughly $360 billion a year from its Apple partnership, roughly the GDP of South Africa. And most iPhones worldwide are produced or assembled there.

Apple marketing chief Greg Joswiak sent shockwaves through the tech community today with a cryptic social media post declaring that "something powerful is coming," according to MacRumors. The accompanying animation flashes a MacBook Pro silhouette and the words "coming soon." Then the wink. The laptop outline forms a Roman numeral V, and Joswiak's caption spells out "Mmmmm" with exactly five M's, as reported by MacRumors. Subtle? Not really. It reads like Apple teeing up the M5.

Apple has been quietly laying the groundwork for what might be its most compelling product reveal in years. The Vision Pro grabbed headlines for its technical bravado, yet recent strategic shifts reveal Apple has redirected its focus from high-end mixed reality headsets to AI-powered smart glasses. It has halted development of a more affordable Vision Pro variant to accelerate work on lightweight wearables that could launch as early as 2027. With the wearable AI market projected to explode from...

Apple just made a move that perfectly captures everything wrong with its entertainment branding strategy. The tech giant is dropping the "plus" sign from Apple TV+, trimming the name to plain "Apple TV." Sounds tidy, right? It is the platform's first name change in its six-year history. Instead of fixing the mess, it turns a muddle into a minor crisis.

Apple's latest iOS 26 update has transformed digital boarding passes from simple ticket stubs into sophisticated travel companions, and the rollout is already underway. Digital boarding passes have consistently ranked among Apple Wallet's most utilized features, making this upgrade particularly significant for millions of travelers. The enhanced boarding pass experience was announced with iOS 26, delivering three major improvements: Live Activities for real-time flight tracking, integrated...

When Apple decided to enter the health services market, it did not take half measures. The company is preparing to launch Health+ in 2026, a move that could be its most ambitious step into healthcare to date (Trading View). Not just another fitness app. Think an artificial intelligence powered health coach that delivers personalized guidance on nutrition, exercise, and chronic disease management (AI Invest). The bigger story, Apple is shifting from passive data collection to active, intelligent...

When Apple hauls its latest tech into the mountains, you pay attention. Not the usual polished halls. This time, the company packed social media influencers and sent them straight into Colorado's rugged wilderness to put the iPhone 17 Pro Max, AirPods Pro 3, and Apple Watch Ultra 3 through their paces.

Apple's chip development strategy is back in the spotlight, thanks to speculation about the M5 MacBook Pro timeline. We do not have concrete details on the rollout, but Apple's release history offers clues. If the M5 family launches in stages, that shift could reshape product positioning and when buyers decide to upgrade.

Apple's bug bounty program is making headlines again, and this time it's not just about finding vulnerabilities, it's about the serious money behind them. The tech giant is significantly ramping up its financial incentives, doubling and even quadrupling maximum payouts for security researchers who can uncover critical flaws in its ecosystem. What started as a modest program back in 2016 has evolved into one of the industry's most lucrative bug hunting opportunities, with Apple having...

Apple has been keeping us waiting for a foldable iPhone for nearly a decade, and the anticipation is reaching a fever pitch. The tech giant that revolutionized smartphones with the original iPhone is now gearing up to enter the foldable market with what could be its most significant innovation in years. Recent industry reports suggest a 2026 launch (rumored), marking Apple's long-awaited entry into a space that Samsung and others have been exploring since 2019. About time, right? But here’s...

Apple's CarPlay Ultra represents the most ambitious evolution of in-car connectivity since the original CarPlay launched over a decade ago. Not just another software update; it is Apple's bold attempt to fundamentally reimagine how we interact with our vehicles. The system debuted earlier this year, according to MacRumors, and its current availability tells a story of innovation colliding with industry resistance that is reshaping the automotive landscape.

Looking at Apple's latest Vision Pro release feels like watching the company's mixed reality strategy mature in real time. Apple has launched an enhanced version of its Vision Pro headset, replacing the original model released in 2024, and the changes run deeper than just a chip swap. It is not the revolutionary reimagining some were hoping for. It is a thoughtful evolution that tackles the first generation's loudest complaints.

Apple's latest M5 MacBook Pro has officially arrived. It marks a clear shift in pro computing that puts AI speed ahead of flashy redesigns. The 14-inch MacBook Pro powered by the M5 chip is up for pre-order now, with availability starting October 22nd, and it keeps that familiar $1,599 starting price in Apple's premium lineup.

Looking at the escalating legal battle between Apple and the European Union over the Digital Markets Act, it is hard not to see a pivotal moment. One that could reshape how we use our technology for years. Apple's challenge to the EU's Digital Markets Act is not just another corporate spat, it is a clash between two very different visions of digital ecosystems.

When a veteran iOS exploit developer opened a chilling message from Apple warning that his iPhone had been targeted with government spyware, the moment cut through the noise. Gibson, who previously worked for Trenchant developing surveillance tools for Western governments, found himself on the receiving end of the very type of attack he once helped create. The mercenary spyware ecosystem is moving beyond its traditional targets and circling back to the builders. That is an escalation, plain and...

The nostalgic clicking sound of physical keys might be making a comeback in the iPhone world. If you miss the tiny thock of a button press, you are not alone. As renewed enthusiasm for BlackBerry-style devices rolls in, with Chinese firm Zinwa Technologies planning to relaunch classic models, iPhone users now have their own way to get that tactile fix. The Clicks keyboard case turns your phone into something that looks and feels closer to those beloved BlackBerry devices of yesteryear, and it...

When you pick up your shiny new iPhone 17 or iPhone Air, the last thing you expect is for one of its marquee features to refuse to work. Yet that is exactly what happened to users across the globe when Apple Intelligence decided to take an unscheduled vacation. The bug blocked users from accessing core AI features like Genmoji, Image Playground, and Writing Tools, essentially rendering their premium devices partially neutered. Apple's latest AI-powered capabilities represent a fundamental part...