The Latest on Apple

Apple's latest MacBook Pro refresh brings serious upgrades under the hood, but choosing between the M4 Pro and M5 models is trickier than it looks. Apple now sells two distinct 14-inch MacBook Pro configurations at different price points (MacRumors), and the entry-level model was just updated with Apple's newest silicon (MacRumors). Both laptops can be customized with additional memory and storage to fit your workflow, whether that means more headroom for renders or extra space for media...

When you think about Apple's place in the AI landscape, it's easy to get caught up in the dramatic headlines. There's Elon Musk filing multi-billion dollar lawsuits, internal Apple executives calling their own AI efforts "embarrassing," and critics arguing the company has fallen hopelessly behind. But here's what's really happening. Apple has never played the same game as everyone else, and their approach to artificial intelligence shows how they are repositioning for what they believe is the...

Apple's ecosystem is buzzing with signals pointing toward something significant happening this November. Apple retail staff have received instructions to prepare for overnight store changes on November 11, according to Bloomberg's Mark Gurman, with new products potentially hitting shelves by November 12. What is driving this sudden activity? All signs point to refreshed Apple TV and HomePod mini models making their quiet debut.

Apple's rugged smartwatch fans have been waiting for the right moment to upgrade, and that moment finally showed up. The Apple Watch Ultra 3 just hit a headline price, it's now available for just $699, a clean $99 off its standard $798 retail price.

When Jay Gibson opened his iPhone earlier this year, the last thing he expected was Apple's warning that his device had been targeted by sophisticated government spyware. The twist is not just the advanced attack. It is that Gibson is a veteran iOS exploit developer who once built surveillance tools for a private contractor, Trenchant, developing offensive capabilities for Western governments.

Apple's Vision Pro has been stirring up the spatial computing world, and the latest M5-powered iteration aims straight at the original headset's pain points. It brings significant performance improvements, real comfort upgrades, and developer tools that could change how we think about mixed reality computing. Mixed reality that keeps up with you, not the other way around.

When you look at Apple's financial strategy in 2025, you can't help but notice something fascinating happening in Silicon Valley. While the tech world seems obsessed with building massive AI data centers, Apple has taken a dramatically different approach, one that is raising eyebrows and generating heated debates among investors and analysts alike.

Here's the thing about Apple's latest financial results. They're not just impressive, they're downright historic. Apple just achieved something no company has done before, crossing the $100 billion revenue mark in a single quarter for the first time ever. How big is that? We're talking about $102.5 billion in total quarterly revenue, an 8% year-over-year increase driven by the newly launched iPhone 17 lineup and robust Services growth.

Apple's stock hitting an all-time high this week was not just another line on a ticker, it was a statement. After months of lukewarm iPhone sales and delays in AI integration, the iPhone 17 launch delivered what even the optimists did not quite see coming. Research from Counterpoint shows the iPhone 17 series outsold the iPhone 16 by 14% during the first ten days across both the U.S. and China. That is not incremental. That is the kind of momentum that can change a company’s trajectory.

Apple's latest AirPods innovations might seem impressive, but they're just warming up for what's coming next. The leap could arrive as soon as 2026, representing the biggest shift in Apple's premium earbuds since their debut. The current AirPods Pro 2 earned recognition as the most popular headphones ever according to Apple, yet the company clearly is not settling for past success.

Apple just announced their latest AirPods Pro 3 at this week’s event, and while they are impressive with enhanced noise cancellation and heart rate monitoring features, the real story is what comes next. The current AirPods ecosystem has stretched into a full lineup at multiple price points, according to 9to5Mac. It looks like Apple is setting the stage for its most ambitious expansion to date.

Apple just posted numbers that snapped heads on Wall Street, and the story behind them says more about Apple’s strategy than the headlines alone. Quarterly revenue hit $102.5 billion, an 8% year-over-year jump that set a September quarter record and an all-time annual revenue record of $416 billion, according to Apple's Q4 2025 earnings call transcript. What really popped, they topped expectations across several metrics, with earnings per share at $1.85 versus the $1.77 estimate, as reported by...

Apple's latest quarterly results tell a story of remarkable resilience, but they also reveal storm clouds gathering on the horizon. While the tech giant managed to exceed financial expectations for the July-September period, there's a massive tariff-shaped challenge looming that could reshape the company's entire cost structure. Tariff-related expenses hit $1.1 billion in the past quarter, and here's what really caught my attention: Apple's CFO is projecting an additional $1.4 billion impact...

Apple's latest M5 chip is already making waves in the tech world, but what about its more powerful siblings? The M5 Pro and M5 Max are the chips everyone's really waiting for, and based on what we know about the base M5's performance gains, these upcoming variants could be absolute powerhouses.

Apple's latest iOS 26.1 update is shaping up to be one of the most significant iPhone customization releases in recent memory. While iOS 26 brought the revolutionary Liquid Glass design that transformed the entire visual experience, the upcoming 26.1 release focuses on giving users unprecedented control over their device's appearance and functionality. Currently in beta testing, this update addresses user feedback while introducing four major new customization options that could change how we...

Apple's announcement about bringing US passport support to the iPhone Wallet app marks a pivotal shift in how we think about digital identity. After years of watching driver's license support crawl along state by state, Apple is now preparing to expand beyond state boundaries with federal passport credentials. A federal passport path avoids the need for 50 state-by-state issuer agreements (though implementation still requires agency/airport integration and approvals). Jennifer Bailey, VP of...

Apple's 2025 iPad Pro arrives with the M5 chip, and it is the most powerful tablet Apple has built. I lived with it for several weeks, pushing it through work and play. It delivers on the promise, full stop. It feels like a step forward in tablet computing, the kind that finally gives the hardware the performance headroom it deserves.

The story unfolding around Apple's M5 chip launch says a lot about how the company handles invention. Not quite what you expect. The M5 iPad Pro continues to showcase cutting-edge innovations that its MacBook Pro counterpart does not have yet, creating a dynamic where iPad Pro plays the role of proving ground and MacBook Pro stays the refined, mature platform.

Apple's fiscal fourth-quarter numbers tell a sharper story than a simple beat. Record Q4 revenue of $102.5 billion, according to Sherwood News, up 8% year over year and above estimates. Yet iPhone revenue missed by a hair, as Seeking Alpha notes, a reminder that China remains tricky and that diversification is earning its keep.

Apple just delivered another quarter that had Wall Street buzzing, but the real story goes beyond the headline numbers. The company reported quarterly revenue of $102.47 billion, marking an 8% jump from the previous year and slightly beating analyst expectations of $102.19 billion. Per-share earnings climbed 13% to $1.85, surpassing the consensus estimate of $1.77. What makes this quarter fascinating is how it reflects Apple's evolving strategy across its entire ecosystem, from the iPhone 17's...

The design software world just got a major shakeup. Affinity has completely reimagined its approach to professional design tools, consolidating three separate applications into one unified platform that is now entirely free. This is not just another software update, it is a fundamental shift in how creative professionals might approach their workflow, especially within the Apple ecosystem where design tools have always held special significance. The company has merged the capabilities of...

The creative software landscape just experienced a seismic shift. Canva has transformed its Affinity suite from a premium paid product into something completely unexpected: a fully integrated design platform that’s now completely free. This is not just another software update, it is a bold reimagining of what professional creative tools should look like, directly challenging the subscription-heavy model that has dominated the industry for years.

Apple's iOS 26 is a real turning point for CarPlay users, delivering the biggest in-car update in years. Widgets arrive on standard CarPlay for the first time, according to 9to5Mac, a shift from what was once slated as a CarPlay Ultra exclusive. Familiar iPhone habits now live on your dashboard. Tap, glance, move on.

There's something delightfully nostalgic about seeing a modern Mac mini dressed up like its 1984 ancestor, and the Wokyis M5 dock delivers exactly that experience. This isn't just another boring hub, it's a conversation starter that transforms your sleek Mac mini into something that looks like it stepped right out of Apple's early computing era. According to 9to5Mac, this innovative accessory combines retro aesthetics with cutting-edge functionality in ways that actually make sense.

Apple's latest beta release adds a feature many iPhone users have been quietly hoping for. The fourth beta of iOS 26.1 was released today, according to 9to5Mac, and it includes a new toggle that prevents accidental Camera app launches from the Lock Screen. It targets a long-standing frustration where an unintended swipe could pop the camera open. MacRumors reports that previously, there was no way to disable Lock Screen camera activation without completely disabling the camera app itself.

Apple's strategic chess game just got a lot more interesting. The company's massive $700 million Formula 1 deal represents far more than just another streaming acquisition, it's a carefully orchestrated ecosystem play that could fundamentally reshape how we consume sports content. In parallel, the newly announced M5 MacBook Pro signals Apple's relentless push into professional computing, a one-two punch that shows the company's ambition to dominate both content delivery and the premium devices...

When Apple quietly dropped the "+" from Apple TV+, it wasn't just a branding tweak. It was a window into how the company actually makes decisions. Instead of stubbornly sticking to their original naming convention, they listened to how people were actually talking about their service in the real world. You know what's refreshing about that? Most companies would force you to use their preferred terminology forever, but Apple essentially said "fine, you win" and made it official. dropped the "+"...

Chinese consumers and developers are back in court, and Apple is in the crosshairs. This is the company’s second major antitrust challenge in China, arriving as Beijing and Washington trade barbs over tariffs and tech. The backdrop matters, and everyone knows it.

Apple's rumored iPad mini 8 might ditch speaker holes entirely. Recent reports point to vibration-based speakers, according to Bloomberg, which would make it unique among Apple products if adopted. The idea turns the display or chassis into the sound source, promising better water resistance while keeping audio quality intact. It is a sharp turn from diaphragm-based speakers, using exciters that vibrate surfaces to make sound.

You know how smartphones keep getting thinner while somehow packing in more features? Apple might be lining up the next push with the iPad Mini 8. There is growing chatter in the tech world about vibration-based speakers, a technology that could change how we think about audio in mobile devices.

Apple's latest AirPods Pro 3 have already set a new standard for wireless earbuds, but the company isn't stopping there. What we are seeing now could be the start of something much bigger. Apple's development teams are actively working on revolutionary features that could turn these buds into devices that feel closer to companions than accessories.

Wall Street's latest bullish bet on Apple just got a lot more interesting. Bank of America just lifted its price target for the tech giant to $320 from $270, keeping a Buy rating based on a comprehensive five-year outlook. The firm believes Apple's earnings could potentially double between 2024 and 2030, powered by steady growth in new products and services, according to MacDailyNews.

When relationships end, the digital threads that once bound couples together often become sources of unexpected torment. What started as convenient family features can morph into tools of surveillance and control, leaving people stuck in digital arrangements that mirror the very dynamics they're trying to escape. A leash, only invisible.

Here's what we know about the iPhone 17's early sales performance, and the numbers are painting a compelling picture for Apple that goes beyond typical launch metrics. The data tells a story about consumer behavior and market dynamics that might surprise anyone who's been following the somewhat cautious reception of recent iPhone launches.

Apple's M4 Pro Mac mini just hit a new pricing milestone, and it's worth a double take. The compact powerhouse that once carried a premium price tag is down to $1,299, according to Mac Prices, a $100 drop from Apple's official price. Not a routine sale, more like a strategic pivot in desktop pricing. Research from multiple retailers shows every Mac mini configuration is discounted, which points to a market-wide adjustment rather than a one-off promo.

The early numbers tell a lively story about Apple's newest iPhone lineup, and even Cupertino seems a bit surprised. The iPhone 17 series is beating projections overall. Yet there is a clear split, a winner and a struggler, that says a lot about what people actually want from a phone in 2025.