The Latest on Apple

Apple has finally made the call on something they've been considering for years, introducing ads into Apple Maps. After years of internal debates and careful planning, the company is reportedly moving full steam ahead with this monetization strategy, with recent reports indicating a definitive launch timeline of 2026. This is not just another revenue stream. It reads like a pivot that reshapes Apple's relationship with its users, essentially mirroring Google Maps' existing business model. Sound...

When Apple's services chief Eddy Cue said Apple TV+ would simply become 'Apple TV,' plenty of people did a double-take. Maybe we shouldn't have. We have seen this movie before. Apple lets real-world language steer the label, then makes it official. 'iPhone OS' slid into 'iOS' because developers already said it that way, and 'Apple Computer' pared down to 'Apple' when the company grew beyond Macs.

Reviewed by Meg Flores

Apple's next-generation iPad Pro is stirring things up before Apple has said a word. Reports point to advanced testing on what could be the most meaningful tablet update in years. The upcoming device is expected to feature Apple's powerful new M5 chip, a deliberate move to debut fresh silicon in a tablet first, not a Mac. That says a lot about where Apple wants the iPad Pro to sit. Internally, the new models are being identified by code names J817, J818, J820, and J821, a hint at multiple...

When Apple hired John Giannandrea from Google back in 2018, it felt like a pivotal moment for the company's AI ambitions. Here was a respected executive who had overseen cutting-edge AI deployments in Google's most popular products, coming to Apple at a time when Siri was clearly falling behind competitors like Google Assistant and Amazon's Alexa. The hire seemed to signal that Apple was finally getting serious about artificial intelligence. Big moment. High hopes.

Apple's Services revenue keeps surging, setting fresh records quarter after quarter. The numbers tell a story investors should not ignore. In fiscal Q3 2025 (quarter ended 2025-06-28), services generated $27.42 billion in sales, marking a 13% year-over-year increase. This segment has shown remarkable growth, with revenue climbing 108% higher than the same period five years ago, that is a much faster pace than Apple's products division.

OpenAI's revolutionary text-to-video AI model has captured global attention. Popularity comes with a sting, a flood of imitation applications targeting unsuspecting users. OpenAI's video creation technology has become one of the most discussed AI tools of 2025, capable of transforming text descriptions into hyperrealistic video content. OpenAI's official Sora app is available on iOS (invite-only in some regions) and on the web; Android support is rolling out later, a gap scammers are eager to...

When Apple yanked ICEBlock from its App Store, something fundamental shifted in how we think about apps, government pressure, and who really controls what is on our phones. Not just another removal. A real time demonstration of how fast political pressure can steamroll user choice in a centralized ecosystem.

Looking at Apple's latest Vision Pro release feels like watching the company's mixed reality strategy mature in real time. Apple has launched an enhanced version of its Vision Pro headset, replacing the original model released in 2024, and the changes run deeper than just a chip swap. It is not the revolutionary reimagining some were hoping for. It is a thoughtful evolution that tackles the first generation's loudest complaints.

Looking at the escalating legal battle between Apple and the European Union over the Digital Markets Act, it is hard not to see a pivotal moment. One that could reshape how we use our technology for years. Apple's challenge to the EU's Digital Markets Act is not just another corporate spat, it is a clash between two very different visions of digital ecosystems.

You know that feeling when two titans clash and everyone else has to duck for cover? That's exactly what we're witnessing with Apple and the European Union right now. This isn't just another corporate spat over regulations, it's a full-blown digital war that could reshape how we use our phones, download apps, and think about tech competition for years to come.

When you pick up your shiny new iPhone 17 or iPhone Air, the last thing you expect is for one of its marquee features to refuse to work. Yet that is exactly what happened to users across the globe when Apple Intelligence decided to take an unscheduled vacation. The bug blocked users from accessing core AI features like Genmoji, Image Playground, and Writing Tools, essentially rendering their premium devices partially neutered. Apple's latest AI-powered capabilities represent a fundamental part...

Apple's latest App Store moves are everywhere. For good reason. The tech giant is bracing for one of the biggest regulatory pivots in digital platform history. The Supreme Court's reversal of decades of precedent in the Free Speech Coalition v. Paxton decision has opened the door for sweeping age verification mandates. Now, new app store accountability laws in Texas, Utah, and Louisiana are forcing major platforms to rethink how they verify user ages and obtain parental consent.

Ever found yourself needing a clean macOS installation or wanting to upgrade multiple Macs without downloading the OS repeatedly? Creating an external bootable drive for macOS Tahoe is your answer. Apple launched macOS Tahoe on August 15, 2025, with its public Beta becoming available in mid-July, according to EaseUS. This latest iteration brings some impressive new features that make the upgrade effort worthwhile, especially when you are dealing with beta software where having a reliable...

When OpenAI launched its video-generating app Sora on iOS, the tech world held its collective breath to see if lightning could strike twice after ChatGPT's phenomenal debut. What happened next? Something pretty remarkable, actually.

Apple's Vision Pro has been stirring up the spatial computing world, and the latest M5-powered iteration aims straight at the original headset's pain points. It brings significant performance improvements (Virtual Reality News), real comfort upgrades, and developer tools that could change how we think about mixed reality computing. Mixed reality that keeps up with you, not the other way around.

iOS 26 delivers some flashy Messages tricks, but let’s talk about what is still missing. The update feels like a mixed bag. Useful upgrades are here, yet several cross-platform pieces are still MIA.

Apple's M5 chip lands like a shot of espresso, a clear jump for the company's flagship devices. The processor delivers a fourfold increase in AI GPU compute capabilities (Geeky Gadgets), plus tangible wins in everyday speed with a 15-20% CPU boost and a 45% improvement in GPU ray tracing performance (Geeky Gadgets). The twist, Apple updated three core products at once, the MacBook Pro, iPad Pro, and Vision Pro. That coordinated move ties the ecosystem together, each device riding the...